Cookie policy
Last updated 4 September 2026
This page describes the services currently used on dentalcareabroad.co.uk. Optional services stay off until you accept their category in the cookie banner. You can change your choice at any time using Manage cookies in the footer.
Essential storage
WordPress, our security and caching systems and Complianz use essential storage to operate the site, protect forms and remember your cookie choice. Complianz consent cookies normally remain for up to one year so the site does not ask you on every visit. Essential storage cannot be switched off through the banner because the site needs it to function.
Analytics
If you accept Analytics, Google Analytics uses _ga and _ga_E6KWWRBZ5C to count visitors and sessions. Google controls the exact expiry within its service settings. We also load PostHog’s EU service in memory-only mode. Standard PostHog analytics sets no persistent browser identifier unless you separately enable internal journey analysis and receives only broad page groups and six allowlisted events: page view, call-to-action click, form start, successful enquiry, form error and WhatsApp contact click.
PostHog autocapture, session replay, heatmaps, surveys, IP capture, exact URLs, query strings and form values are disabled. Neither analytics service receives your enquiry fields, treatment selection, photos, email address or phone number.
Microsoft Clarity also loads only after Analytics consent. It provides heatmaps and session playback for the separate Dental Care Abroad Clarity project. The whole page and every form are masked before it loads. Our adapter sends only fixed, allowlisted event names, never form values, contact details, treatment or health information, custom properties, URL parameters or fragments.
Marketing measurement
If you accept Marketing, the Google tag can measure a completed website enquiry for Google Ads. Meta Pixel can measure a page view for campaign reporting and may use Meta cookies such as _fbp or fr. Microsoft UET measures page visits and a server-verified successful enquiry. Clarity is disabled inside the UET tag and runs separately under Analytics consent. Ad personalisation stays disabled and we do not build health-condition audiences.
Google Ads, Meta and Microsoft receive no treatment choice, dental condition, message, uploaded photo, email address or phone number from our form. Google enhanced conversions, automatic user-provided data collection, Meta automatic matching and Meta automatic events are disabled.
WhatsApp and email
Our WhatsApp buttons are ordinary links. They make no request to WhatsApp or Meta before you click. If you click, WhatsApp opens under its own privacy policy and you decide whether to send the visible prefilled message.
The enquiry confirmation email is transactional. We do not currently operate a newsletter or marketing subscription list.
Reject or change your choice
Rejecting the banner blocks Google Analytics, PostHog, Google Ads measurement, Meta Pixel, Microsoft UET and Clarity. Essential storage remains. Use Manage cookies in the footer to change your choice later. You can also delete stored cookies in your browser.
For more about enquiry information, retention and your rights, read our privacy policy or email contact@dentalcareabroad.co.uk.
Optional PostHog internal analysis
Updated 15 September 2026. Statistics consent alone does not enable this option. If you separately select internal journey analysis and save your choice, we use a random browser identifier on this website to count repeat activity, broad interactions and a form start followed by an observed successful submission within 24 hours. This is internal website analysis, not advertising targeting or evidence of a booking. Refusing it does not affect your enquiry.
The local-storage entries seo_control_ph_journey_choice_v1 and seo_control_ph_journey_id_v1 expire 30 days after your explicit choice. Normal visits do not extend them. Each website has its own identifier; we do not match you across our websites or devices. Linked events use only broad home, contact, legal or other-content categories and fixed interaction/form labels, without names, contact details, exact URLs, treatment choices, message contents or files. PostHog EU Cloud processes these events in Frankfurt. Replay, automatic capture, person profiles and advertising exports are disabled.
We analyse a rolling period of up to 12 months. Browser expiry or withdrawal stops future linkage and clears the local identifier; it does not delete earlier server events. PostHog documents one year of event storage on Free plans and seven years on paid plans, with deletion enforcement rolling out separately. Our project settings do not expose their event-retention or enforcement values, so we cannot promise automatic deletion at one year. See PostHog event retention.
To withdraw, reopen Cookie settings or Manage cookies, untick internal journey analysis and save; rejecting Statistics also withdraws it. To request access or deletion, use the privacy contact shown in this policy and mention PostHog internal analysis. We will assess the request and coordinate with PostHog where needed; we may be unable to locate anonymous events once their random browser identifier is no longer available. Withdrawal is not a completed server-erasure request. Do not send dental records or other health information for an analytics request.
ChatGPT Ads conversion measurement
Updated 7 September 2026. With your Marketing consent, this website can send OpenAI the fact that a WhatsApp or email button was clicked. A click does not mean a message was sent or an enquiry was received. Measurement is separate from the information you choose to send us.
Our server sends only the generic click-event name, a random event identifier, the event time, this website’s home address and, when available after consent, the OpenAI ad-click reference. We do not send form contents, names, email addresses, phone numbers, uploaded files, health information, treatment-page addresses, page titles, referrers or your browser IP address or user agent. The OpenAI browser SDK and automatic customer-data matching are not used. Each event is opted out of future user-level personalisation.
If an OpenAI ad-click reference is available after consent, the first-party pfa_cg_oppref cookie can retain it for up to 30 days for attribution. It is removed when Marketing consent is withdrawn. We retain aggregate delivery counters and the latest delivery time/status, plus short-lived local duplicate-prevention and abuse-control records; no enquiry or customer record is attached. OpenAI processes received conversion events under its applicable privacy terms, including any international processing described there.
Use the website’s cookie controls to decline or withdraw Marketing consent. The website, email, WhatsApp links and enquiry form still work. No pre-consent clicks are replayed. See OpenAI’s privacy policy for its data handling and rights information.